Category: Uncategorized
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The World is Imploding. Which brands are getting the tone right?
The World is Imploding. Which brands are getting the tone right? Firstly, sorry that I haven’t written in so long. It’s been a bit of a crazy time. I’m hoping you’ll forgive me.
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Happy Birthday to Annabel Fay Consulting
Happy Birthday to Annabel Fay Consulting According to Companies House, it’s a year since I incorporated this company. Happy Birthday to Annabel Fay Consulting! It was 13th February 2019. I was still employed full time at Salesforce, my overdraft was full of Topshop and Starbucks, and I had no idea why I’d set up a […]
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Tuesday thoughts: On being funny
Tuesday thoughts: On being funny I keep telling my husband how funny I am. He tends to roll his eyes and go back to the golf. This week, I had a client say to me that he was ‘very happy’ with an article I wrote, but ‘could I add some more of my personality?’ (I’d […]
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Written a blog? Here’s your 7 step promotion checklist
Written a blog? Here’s your 7 step promotion checklist I was talking to a client last week and they said ‘Annabel, can you just write this down so every time I publish a blog I know what I have to do’. Favourite client, your wish is my command. Here it is- every time you publish […]
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Client Spotlight: eCommerce, a decade in review
Client Spotlight: eCommerce, a decade in review We’re beginning a new decade! The last ten years were a transformative period for the retail industry, with the takeoff of eCommerce, shifting consumer expectations, and technological change driving new ways to connect with customers. In this blog, client Kooomo takes a look back over the last ten […]
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Tuesday Thoughts: The Importance of Vulnerability in Business
Tuesday Thoughts: The Importance of Vulnerability in Business Yesterday was, for a lot of people, the first day back in the office after an extended Christmas break. I worked sporadically over Christmas, but for me it felt like the first day back too. My anxiety was through the roof.
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Your Marketing New Year’s Resolutions
Your Marketing New Year’s Resolutions Happy New Year! As we all shake off the excesses of Christmas and look ahead to 2020, a lot of people are starting to think about what they want to do differently when marketing their businesses in 2020. In this blog I’ve written some New Year’s Resolutions for anyone looking […]
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Client Spotlight: Black Friday- What did we learn?
Client Spotlight: Black Friday- What did we learn? The Black Friday and Cyber Monday weekend is one of the most significant shopping events of the year but reports of lower spending, bogus discounts and ethical concerns lead some to predict lower spending than in 2018. In this blog, by Kooomo, we take a look at […]
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Tuesday Thoughts- Christmas Shopping: The Good, The Bad and The Ugly
Tuesday Thoughts- Christmas Shopping: The Good, The Bad and The Ugly Due to the logistical nightmare that is getting Christmas presents to all the relevant places when I don’t have a car, I’ve finished my shopping. Like many of us, I took advantage of some of the Black Friday/Cyber Monday deals and went through my […]
Annabel Fay Consulting 