Annabel Fay

Freelance writer and marketing consultant.

Helping global SaaS companies grow their revenue through effective messaging.

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Hi! I’m Annabel.

I’m a freelance writer and marketing consultant for SaaS companies. I turn great products into stories and campaigns that resonate with audiences and grow revenue. With over a decade’s experience delivering multi-million pipeline goals for companies like Salesforce, it’s fair to say I’m marketing obsessed. Now, I help SaaS brands all over the world from my garden office in South London.

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“Annabel, this is excellent. I like your tone, your stance, and your use of statistics. This is the first piece of outsourced content I would proudly publish.”

Ryan Neu, CEO, Vendr

“The workshop was perfect. We’ve got so much more clarity on our target audience and how we’re going to grow the business. Thank you!”

CEO, Retail Tech Startup

“Annabel has a deep understanding of the SaaS and eCommerce landscapes. Her great campaigns regularly hit the mark with senior executives.”

Michael Green, Senior AVP Sales, Salesforce

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